Not sure where to start with founder-led sales?
Book a free 15-minute intro call with Eric Hensley. I'll review your situation and help you create a clear next step.
I'm Eric Hensley
Head of Strategic ISV & Partner Sales at AWS (OpenAI Public Sector GTM Lead). I created the Solo Founder Sales Playbook to help technical founders sell effectively — without the sleaze.
I've coached portfolio founders from first outreach to $40K+ ARR pipelines. Whether you're stuck on messaging, struggling to get replies, or nervous on discovery calls, I've seen it and can help you move forward.
Built for founders who'd rather build than sell
Solo technical founders & indie hackers
You're building something great, but sales feels foreign. We'll map a path that fits your product and personality.
Playbook owners who want personal guidance
You've got the Solo Founder Sales Playbook and want help applying the frameworks to your exact situation.
Founders stuck on outbound or closing
You're sending emails but hearing crickets, or you're on calls but can't get to 'yes.' We'll fix the leak.
In just 15 minutes
- Quick assessment of your current sales approach
- Personalized advice based on your product and audience
- Clear recommendations on next steps
- If it makes sense, scope a custom paid engagement (strategy sessions, outreach reviews, call coaching, etc.)
Ready to get unstuck?
Pick a time that works for you. I'll show up with context and questions — you just bring your situation.